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CEO Thought Leadership Series from Trade Show

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How McDonald’s Manages and Monitors Social Media

To Link to Post: http://www.vlogviews.com/laineygarcia/

MIKE BAKO, Marketing Manager of D S SIMON, speaks with LAINEY GARCIA, Manager of External Communications for MCDONALD’S CORPORATION, about how McDonald’s manages and monitors their social media accounts.

Lainey Garcia’s Vlog Views:

“I would suggest to make sure that you have the right teams in place, understand social media monitoring tools and that have the bandwidth to handle that responsibility.”

“We know that folks are changing the way that they look at brands and speak to brands and, often times now, it’s in social media and we have to give them a reason to come back and talk to us in those new ways.”

“It’s really hard to make a connection between social media and sales, we try and do that as much as possible”