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CEO Thought Leadership Series from Trade Show

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How The Michael J. Fox Foundation Utilizes Its Assets

To Link To Post: http://www.vlogviews.com/hollyteichholtz/

Doug Simon, President & CEO of D S Simon Productions, speaks with Holly Teichholtz, VP of marketing and communications at The Michael J. Fox Foundation about working with a celebrity oriented foundation.

Holly Teichholtz’s VlogViews:

“When the foundation was first launched there was really no doubt that Michael’s profile and brand identity was the crown jewel in our toolbox of assets.”

“So much of our brand DNA shares so much DNA with Michael’s brand. That’s optimism, roll up your sleeves and get it done, try to be self-sufficient, look on the bright side and do whatever you can do to solve a problem.”

“We are not doing advocacy in the traditional, Capital Hill sense. We think of the advocacy that we’re doing as bringing the patient perspective to the table as critical research funding decisions are being made”

“At the end of the day what we’re always looking to do is expand our base of support so that we can do more great targeted research and accelerate that research on its path to regulatory approval and market it so that there could be more treatment options for patients.”