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CEO Thought Leadership Series from Trade Show

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How to be a Better Social Listener

Krisleigh Hoermann, Director of Operations/Digital and Social Media Consultant for the American Heart Association/American Stroke Association, spoke with Eric Wright, D S Simon, at the PR News Social Media Conference about social media listening and how your company or organization can benefit from this over-looked practice.

3 ways to be a better social listener:

  1. Pay attention to how your audience is discussing issues and topics within your niche. You want to be conversational and user-friendly.
  2. Listen to conversations and topics you might not be directly involved with but are still relevant to your cause and audience.
  3. Utilize metrics to help find and showcase the value of your organization’s social media accounts.