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CEO Thought Leadership Series from Trade Show

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How to be a Successful CEO in PR

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Eric Morgenstern, President & CEO of Morningstar Communications, shares with Doug Simon, the reason why he’s attended the Counselors Academy Conference for the past 17 years. He says it’s all about being a lifelong learner and evolving with the industry.

Eric’s VlogViews:

“You have to be a lifelong learner in this business.  We’re all doing things that didn’t even exist a half dozen years ago.  But one of the things that we certainly embrace is the concept of constant course corrections, or, continuous improvement.”

“Like most leaders in most industries, we believe that an educated buyer of our products and services, is a great customer. We find the ones that really embrace it become and evolve better, and the ones that don’t, well, we move on. It’s a never-ending educational challenge, both internally and with our clients, to make sure they understand what is the value that we’re providing and what changes do we need to enhance that value”

“There is achievement, and then there’s overachievement.  And if we’re not hitting achievement, then no one’s happy.  But we’re always striving for those stretch goals, or the overachievement levels.”