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Doug Simon, President & CEO of D S Simon, interviews Lab42 founder, Jonathan Pirc, about the growing importance of market research and how PR agencies can intelligently use their findings to enhance their new business pitches.
“The main thing clients can learn when they are doing research is looking to figure out who the target market of the client is; and not just the basic demographics, but diving deep into finding the psychographics, what really makes these people tick.”
“It’s really figuring out why people are choosing things, instead of just if they are and how they are.”
“I think that using big data and little data, for the surveys, is a great way to go into new pitches. It really helps to level the playing field against larger PR firms that might be pitching against you, because then you have the tools and resources at hand.”