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CEO Thought Leadership Series from Trade Show

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How to Build Lasting Relationships with Influencers

To Link To Post: http://www.vlogviews.com/chucktanowitz/ 

Mike Bako, Marketing Manager of D S Simon Productions, speaks with Chuck Tanowitz, Principal at Fresh Ground, about working with influencers.

Chuck Tanowitz’s VlogViews:

“Context means everything. You need to focus on what an influencer really has influence over and what your goals are with that influencer. If your goal is to be in the New York Times- who has influence over that reporter?”

“If you’re going to try to build a following within a couple of days, it’s not going to be a good following. How strong is that foundation you’re building? Simply reaching out to a reporter and pitching him once gets you a story. Building influence and credibility with that reporter gets you longevity.”

“One of the major problems in video, in general, is people thinking they know what it is because they watch TV and not understanding the costs involved in creating a quality video.”