How to Make Google Analytics Work for You
Krista’s Favorite Google Analytics Features:
- UTM Tagging/Campaign Tracking: Helps you get more granular in your understanding of where people are coming from and what they’re doing on your website or app.
- Alerts: Alerts you to any change in visits or behavior on your site. Helps you understand if anything is going wrong, or if there’s any type of spike in traffic to your site, etc.
- Segmentation: Allows you to “slice-and-dice” data by geography, traffic source, etc.