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CEO Thought Leadership Series from Trade Show

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How to Make Google Analytics Work for You

Krista Seiden, Analytics Advocate for Google, explains to Doug Simon, D S Simon, how you can leverage Google Analytics data for your company’s website or app.

Krista’s Favorite Google Analytics Features:

  1. UTM Tagging/Campaign Tracking: Helps you get more granular in your understanding of where people are coming from and what they’re doing on your website or app.
  2. Alerts: Alerts you to any change in visits or behavior on your site. Helps you understand if anything is going wrong, or if there’s any type of spike in traffic to your site, etc.
  3. Segmentation: Allows you to “slice-and-dice” data by geography, traffic source, etc.