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CEO Thought Leadership Series from Trade Show

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How to Make Your Brand Pop on Facebook

Allan Gungormez, Enterprise Director of Social Media Strategy at Transamerica, spoke with D S Simon’s Eric Wright at the PR News Social Media Conference after his session “How to Make Your Brand Pop on Facebook.” Check out Allan’s key takeaways from his presentation and how you too can make your brand stand out on Facebook.

How to make your brand pop on Facebook:

  1. Keep Facebook’s algorithm in mind! It is comprised of weight, affinity and time decay and through those factors Facebook determines if your content gets placed on everyone’s newsfeed.
  2. Use Facebook’s insights and any third party tools that you have to understand if the content you’re posting is working, if the time you’re posting is the optimal time to post and if you’re reaching the correct audience.
  3. Focus on your data and use that to make well informed decisions.