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CEO Thought Leadership Series from Trade Show

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How to Maximize Your CEO as a Public Relations Tool

Doug Simon, President & CEO, of D S Simon is joined by SiriusXM Sr. VP of Comm., Patrick Reilly to discuss the role of the CEO in your public relations and communications strategies. From the AirPR PR Tech Awards.

Patrick’s VlogViews:

“The communications strategy can’t be formed unless you know the personality and have lived with who that CEO is. It can’t be a strategy that drives the CEO. You need to wrap the strategy around who the CEO is. Let the CEO be the true voice of the company.”

“There are no communications strategies that can fix a bad product. You can only propel a very good product. One on one communication with key media outlets (is the strategy). We like to strategize, we like to prepare, but we like to engage. The product reaches so many different people, we don’t break it off into trade or consumer.”

Website: SiriusXM

LinkedIN: Patrick Reilly

Twitter: @DSSimonDoug