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CEO Thought Leadership Series from Trade Show

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How to Plan Ahead for a Crisis

To Link to Post: http://www.vlogviews.com/lisacole/

MIKE BAKO, Marketing Manager of D S Simon, speaks with LISA COLE, Corporate Communications Director for HILTON PR, about the importance of having a crisis communications plan in place.

Lisa Cole’s Vlog Views:

“I think, dealing with a crisis, you need to be prepared for the worst case scenario.”

“A crisis is going to happen. That’s just the world we live in. It’s going to happen. We make mistakes. Things do happen.”

“We have a policy where nobody speaks to the media…we do, it comes through the public relations department. It’s a good line of defense and a good starting point.