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CEO Thought Leadership Series from Trade Show

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How You Can Be True to Your Brand

Lisa Fedyszyn, Associate Creative Director, Droga5 and Doug Simon, President & CEO of  D S Simon Media appear at the NY Festivals to discuss what goes into the judging of award winning campaigns at the Festivals.

“I don’t think it matters what medium it’s in, whether it’s in film to activation to PR as long as it’s grounded in an insight that is based on a truth to the brand, if it’s emotional or even makes you laugh or cry and makes you see things in a new way.”

“It’s the little details that get it there, that separate it.  So whether that the copy writing that makes it feel authentic, or an idea that’s so brave that you know that they had to push the client to get it there and to get it as good as it is.”