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CEO Thought Leadership Series from Trade Show

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HOW YOU CAN CREATE IN-HOUSE SOCIAL MEDIA CELEBRITIES

To Link To Post: http://www.vlogviews.com/nicoleyelland/

Mike Bako, Marketing Manager for D S Simon Productions, spoke with Nicole Yelland, Director of Marketing & Communications at Livio Radio, about the process of turning your in-house staff into social media spokespeople. Yelland recently spoke at PR News’ The Big 3 Conference.

Nicole’s VlogViews:

“If you are going to utilize your staff in a public facing way you need to make sure that they are media trained.  Go over the tough questions with them, some of the fun questions, make sure they can laugh and they are comfortable.  These are engineers that we were dealing with so you also have to make sure that it is not taking away from their actual responsibilities.“

“We make sure that every blog post has a name and face next to it. Who they are and what they do so people will know that it is not just someone behind the scenes pulling the strings in the background.  Keeping it authentic and keeping it real. Everyone has their own voice.”

“It is really important for staff moral to be able to point out that you are the expert in this, you are the smart one. I do not need to be right there next to you.”