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Huffington Post editor, Arin Greenwood, speaks with D S Simon President & CEO, Doug Simon, at the Capitol Communicator’s Convergence in Communication Conference, giving her tips on how PR professionals can best approach the media with a story. She also has a great anecdote about a cat running for the U.S Senate.
“I’m open to a variety of sorts of pitches. I like getting emails from people who know my work, and come across stories, people, cats, topics that they think I might be interested in.”
“I don’t mind being approached on Facebook; you can call if you have to, but I prefer not hearing from people on the phone. I prefer email or Facebook.”
“Facebook is a fantastic tool. When I’m looking to see if this is something that I’m interested in writing about, I’ll look on Facebook and see what sort of presences there are. Is this something that people are interested in? Are there photos that could go along with this that’ll make it more interesting and engaging for our readers?”