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CEO Thought Leadership Series from Trade Show

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Interview with Barri Rafferty, Director, Partner Ketchum, President PRSA New York

The Obama campaign’s impact on PR and communication. Recorded at PRSA-NY’s 2008 Big Apple Awards.

Some of Barri’s VlogViews:

“You look at youtube videos Obama’s created, the messaging, celebrities and music and there is just a great story and motivation there and I think that one of the things that we can start to apply to our clients. How do we get that emotive story telling in there? How do we take these new things we are seeing out there that are working in this campaign and apply them to our corporate clients?”

“Everyone in the industry right now is wondering how do we use this new media, how do we package things better for clients and I think that the more examples and role models that we can show, the better.”