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Jason Sprenger, President of Game Changer Communications, speaks with Doug Simon of D S Simon at the PRSA Counselors Academy Conference in Key West, about approaching his agency’s second anniversary and how he’s grown a successful business in such a short time.
“We talk about the definition, textbook definition of what we do, all the time. But we don’t often really practice it. Our job is to build and maintain the relationships that our public, or that our organization’s publics, needs to succeed. And, that can be done in literally fifteen different ways. It’s external communications.”
“What, of all of those fifteen things are really going move the needle—what’s the best tactic, strategy, whatever, to really help them build and maintain those relationships. I call it the umbrella model.”
“There is a lot of power in building good relationships with good people. It really does feed upon itself, and, and continue to develop and grow.”