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Jed Williams, Vice President, Consulting and Senior Analyst at BIA/Kelsey speaks with D S Simon’s Executive Producer, Jamie Claudio, about his upcoming panel, “Moving to Mobile,” that will be at the Capitol Communicator’s Convergence and Communications Conference on Friday, March 28th in Arlington, VA. Jed discusses how mobile technology is becoming increasingly important in the public relations and digital marketing fields and how companies and firms can benefit from focusing on the mobile medium.
“Whatever field we’re in, in this case public relations/digital marketing, we have to think about how to reach that new consumer, or that consumer and the new way they consume information, make business decisions, connect, and communicate with each other. That means we have to think from a professional standpoint, from a mobile-first mindset, no matter what we’re doing if we’re trying to reach that customer.”
“What ‘mobile-first’ really means is whatever you’re building, whatever product, service, or offering you’re building, you have to think about mobile platforms and mobile technology first and foremost. … That’s probably where [consumers] are going to find you increasingly, it’s how they’re going to engage with you continuously, and ultimately how they may actually make a decision about your business or your brand.”
“… Attacking this big mobile idea and this explosive growth in mobile from a PR perspective is a unique angle and I think we’ll all learn a lot by having these experts on stage, sharing ideas and best practices.”