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Mike Bako, Account and Marketing Manager of D S Simon Productions, speaks with Jeff Jarvis Jeff Jarvis, author and blogger, about building lasting relationships in social media at the PR News Social Media Summit Taste of Tech in New York.
“People should learn what is out there now. They should learn what people are using; they should go to where other people are. I don’t think they should learn the skill of the tool, the tool is easy. How hard is it to learn Twitter? What you should really learn is relationships.”
“The message is dead. The idea of getting a message out there is ridiculous. Nobody wants your message, nobody asked for your message but they do want conversation. The brands that are working well, say on Twitter, are solving people’s problems or answering their questions and that’s a real relationship. That’s what matters far more.