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CEO Thought Leadership Series from Trade Show

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JIM JOSEPH, PRESIDENT NORTH AMERICA FOR COHN & WOLFE AND AUTHOR OF THE EXPERIENCE EFFECT FOR SMALL BUSINESS, DISCUSSES HIS NEW BOOK AND STRATAGIES FOR BUILDING YOUR BRAND IN SOCIAL MEDIA

To Link To Post: http://www.vlogviews.com/jimjoseph/

Doug Simon, President & CEO of D S Simon Productions, speaks with Jim Joseph, North American President of Cohn & Wolfe, about being successful in social media regardless of the size of your brand. 

Jim’s VlogViews:

On his new book:

“We should all have a personal brand. We should have something we stand for, that is consistent both in our personal life and our professional life. As marketers, industry people and agency people we should have a point of view and that’s why we get hired and why we’re a valuable employee and I personally see nothing wrong with expressing that appropriately in the social media space or any space.”

“It teaches people and walks people through the fundamentals of building a brand, such as knowing who you are, trying to understand who your customer is, trying to identify an emotional benefit and then how to weave that all into an experience that makes sense for you as a small business.”