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Jamie Claudio of D S Simon Productions caught up with Keith Reinhard, Chairman Emeritus of DDB Worldwide, at the New York Festivals World’s Best Advertising Awards on May 5th, 2011 where he accepted the Lifetime Achievement Award.
Some of Keith’s VlogViews:
“I’m very honored because the New York Fesitvals has really come alive; it’s got new energy now and so to be given an award by the festival that bears the name of the city I love and call home is really an honor indeed.”
“The recipe for creativity has three ingredients. One is a gift. Talent, God gives you that, not a thing you can do about the size of your gift. Second ingredient is skill. You can do something about that – training, practice, interning. But the most important is the third one, which is passion. Without passion nothing really ever happens.”
“I am urging people to stop talking about the digital age already. In the last century we didn’t talk about the analog age. We talked about ideas. Even when we talked about the television age we talked about content. Now we have so many more ways in which to respond to those basic human drives and we have gone from a one way monologue to a dialogue. Now we have everybody talking to everybody about our brands.”