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Kevin Dando, Senior Director, Digital Marketing & Communications for PBS and speaker at the PR News Social Media Summit, shares with Doug Simon some of the tactics PBS is utilizing for their social media.
What PBS is doing on social media that you can use for your organization:
1) Develop a voice. Experiment with different kinds of posts at different times of the day.
2) If you don’t have your own content, share from those in your community. Think of similar accounts your followers would be interested and share their content. That’s the point of being social!
3) If you don’t know what your audience is interested in or looking for… ask! Open a dialogue with your followers so you can better deliver the content they want.