Kopal describes how earning media online drove brand growth for her company, PishPosh Mommy in the mommy market.
Recorded at the Editor Showcase: Modern Moms .
Some of Kopal’s VlogViews:
“I thought somebody should invent this. Because we need a way to organize all of our kids stuff, but still use our handbags.”
“We are pitching to the fashion conscious mom. Last year we focused a lot on bloggers and this year we feel like we’ve grown enough to get out to more media outlets to magazines and newspapers and maybe TV shows.”
*Disclosure: D S Simon presented on March 9, 2010 as part of the Editor Showcase: Modern Moms and can offer a 10% discount to clients that want to participate in the next Editor Showcase in October.
Go to www.editorshowcase.com for more information and mention D S Simon for the discount.