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CEO Thought Leadership Series from Trade Show

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KRISTIN HUMMEL, ACCOUNT DIRECTOR AT TIERNEY, DISCUSSES TREATING SOCIAL MEDIA AS A LONG TERM COMMITMENT

To Link To Post: http://www.vlogviews.com/kristinhummel/

Mike Bako, Account and Marketing Manager of D S Simon Productions, speaks with Kristin Hummel, Account Director at Tierney, about building strategies for social media at the PR News Social Media Summit Taste of Tech in New York.

Kristin’s VlogViews: “You can’t look it as an immediate quick fix. You can’t see every platform that’s out there and see the growth that other brands are experiencing and assume that’s going to be the case for you and that it can happen overnight. You have to evaluate each platform for what it offers and what value it would have for your specific audience and then you need to build a long term plan and understand that it’s an investment in a new communication channel and try and treat it that way.”