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Doug Simon, President and CEO of D S Simon Productions talks with Howard Rubenstein, President of Rubenstein Associates and the latest PR News Hall of Fame Inductee on the role mentoring and leading an ethical lifestyle had in helping his career flourish.
Howard Rubenstein Vlog Views:
“When I broke into public relations fifty-nine years ago, I was looked down upon I decided to I’ll go to law school at night and become a lawyer. Well I did that, graduated first of my class and was sworn in as assistant council to the House Judiciary Committee. I tried law and PR, they let me do both and I decided on PR; a crucial decision that worked out really well.”
[On success in being a good public relations advisor and strategist]: “Read a lot, understand news, learned the techniques of writing and placing, be friendly with people, be curious, be a participant in the environment, join what you can, be a great observer, be a good commentator and love what you want to do.”
“Mentoring is really important. When I first broke in, my father was my mentor and he taught me an interesting thing. He was a journalist and worked for the New York Herald Tribune. He said ‘if you lead an ethical life, people will trust you. They won’t have to go behind you to see if you are telling the truth. It’s a recipe for success and stick to it,’ and I did.”