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CEO Thought Leadership Series from Trade Show

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Learn from the Team Leaders of Hotels.com & Finn Partners for Their Winning Integrated Social Media Campaign

Taylor Cole, Head of Public Relations, Hotels.com and Patrick Burek, Vice President, Consumer Practice, Finn Partners, tell Eric Wright, D S Simon, at the PR News Social Media Conference, what made their Line Waiter Campaign at SXSW so successful and how you can apply the same practices to a future campaign.

Lessons Learned:

  1. A great campaign is identifying a pain-point for your consumers that you can easily step in and offer a service. It can be as simple as waiting in line for your audience.
  2. This was a real-time activation that required real-time responses on the ground and on social media. Make sure you are clear and concise in communication with your followers and team.
  3. Be flexible!