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CEO Thought Leadership Series from Trade Show

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Lessons from Citi’s 200th Anniversary Communication Program


Jonathan Woodier, who spearheaded Citi’s 200th Anniversary campaign, shares with Doug Simon, D S Simon, at The Corporate Anniversary Forum, what he learned from the experience and how you can launch a successful anniversary campaign.

Jonathan’s Top Anniversary Tips:

1. Give yourself plenty of time and really think about what you’re trying to do.
2. Come up with a great purpose. As Woodier says, “You need something that is simple, but inspirational, something that people will hold in their heart; it will bring them to work every morning with great energy and enthusiasm.”
3. Be bold! “You don’t leave lasting footprints if you’re always walking on tip-toes”