Tania Yuki, Founder & CEO of Shareablee, sat down with Doug Simon, D S Simon, to explain what brands need to be analyzing and measuring when it comes to their social media platforms. Hint: there’s no one rule fits all.
How to Understand and Leverage Your Social Media Data:
– Look at the true audience that is activated within any given community, your unique engaged audience. These are the people who are actually going to move the needle for your brand.
– Heaviness is looking at the actions per person. To acquire customer loyalty that will lead to brand growth, pay attention to the frequency of communication between you and your desired patron and keep your content relevant to your audience and what they’re discussing.
– Be open to explore new platforms and don’t just do what everyone else is doing. Think about what your audience needs and where they are. What works for one brand won’t necessarily work for you.