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Lori Russo, Managing Director, Mid-Atlantic at Stanton Communications, shares with Doug Simon at the PR News Social Media Summit, what role LinkedIn should be playing for organizations’ social media strategy.
Lori’s advice for using LinkedIn:
1) Take advantage of the new tools LinkedIn now offers. LinkedIn just launched showcase pages that are a great way for corporations to tell their brand stories.
2) Use LinkedIn as a platform to drive traffic to your company website or blog.
3) Decide as an organization what LinkedIn means for you and how your company wants to utilize the platform. Communicate this to your employees so they can represent the brand well.
4) Your marketing or communications department should be managing your company’s page.