Lisa Bodell, CEO of FutureThink and fellow University of Michigan Alum on what a futurist does (hint: she’s not picking stocks) and how it applies to communications. Recorded after her keynote address at the exlPharma communications conference.
Some of Lisa’s VlogViews: “Futurists look at how all trends come together and how they effect things in not just six months but in ten to twenty years.” “If you want to know what the future is, go and google it. So one of the things we tell people is type something in and add a time frame to it. See the results come up and dig deep.” Check out futurethink. Everything you need to innovate.