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Doug Simon, President and CEO of D S Simon Productions, spoke with Liz LaBrasca who recently accepted the position of Senior Director Client Services, Midwest Region, for the strategic video communications firm. Liz, who brings more than 25 years’ experience in marketing communications, has worked with clients in consumer goods, associations and not-for-profit organizations as well as healthcare and others.
“What I’ll do when I start talking with a client about a project is start from day one discussing what their goals are, what strategy they feel is going to be best for this and of course, I am going to guide them and let them know what exactly we have to offer.”
“While we are packaging it with digital distribution, because radio has a great listenership, it’s not going anywhere; it’s low-cost, it’s a great way to get your message out without putting a huge investment on it.”
“That’s why I really, really am happy to be here at D S Simon because we have so much to offer, and are very forward-thinking, and able to offer clients things that not everybody can, and that we are moving forward and changing with the way the industry has changed.”