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CEO Thought Leadership Series from Trade Show

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Looking to Go Mobile?

Jereme Bivens, Digital Media Manager for The Rockefeller Foundation, spoke with Eric Wright, D S Simon, after his session at the PR News Social Media Conference on embracing the power of social mobility. Jereme shares how you can repurpose your existing content to maximize both social and mobile platforms.

3 ways to get the most out of your content for social and mobile platforms:

  1. Repurpose your existing content to be social and mobile friendly; pull quotes and stats from a longer article or study you’ve already done, edit existing video content so it’s appropriate for the different social platforms. You already have so much content, make sure you use it!
  2. Once you decide to tackle mobile platforms, always keep a social mindset. While writing a longer article or blog post, think of those quotes or stats that will be good to pull for Facebook or Twitter. If you produce video or audio, think of what 15 or 6 second clips would be great for Instagram and Vine.
  3. Get your internal team involved! Have everyone submit content or contribute ideas for your company’s social channels.