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CEO Thought Leadership Series from Trade Show

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Mad Men Make the Case for PR

To link to post: http://bit.ly/93ph4J Minor plot spoiler alert: In his commentary on the Mad Men season premiere, Douglas Simon, President & CEO, D S Simon Productions looks at the surprising role of PR as portrayed on the hit show for brand building and moving product.

Some of Doug’s Vlog Views:

You don’t see Sterling Cooper Draper Price promoting itself through advertising. They used PR.

The funniest part of the show was when Peggy shared the news that after the success of their “stunt,” the client was increasing its advertising spend. Why?

In episode two, will Don be giving Harold Burson or Howard Rubenstein a call?