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Mike Bako, of D S Simon Productions, spoke with with Michael O’Rourke, President of New York Festivals & International Awards Group, at the New York Festivals Advertising Awards about celebrating the 55th Anniversary of New York Festivals.
Michael’s VlogViews: “We evaluated the concept of a campaign… and it’s very difficult to say in today’s day and age to say whether or not it’s a bronze, it’s a gold, it’s a silver. I think it’s important to evaluate it across the entire spectrum of advertising and communication in itself. So we created the concept of voting on the idea…the relevance, the brand relevance, the marketing relevance, does it make sense? And ultimately the execution.”