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Mike Neumeier, Principal at Arketi Group, a technology PR and digital marketing agency, speaks with Doug Simon at the 2014 Counselors Academy Conference about how he utilizes marketing automation to keep his agency top of mind with existing and new clients.
“Find a way to get thought leadership out in front of them, offers out in front of them, and different bits of information to keep them engaged so that when they’re ready to pull the trigger, they’re contacting you. Marketing automation tools really let the practitioner make that happen for their clients today.”
“It’s about lead nurturing, not just lead generation. So being able to use sophisticated marketing automations tools that let you do a drip campaign to constantly stay in front of people that have been on your website.
“Thought leadership’s great, because no one wants just constant promotions. They don’t even want white papers; they want infographics, they want point-of-view articles.”