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CEO Thought Leadership Series from Trade Show

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Missy MacFarlane, Principal at B2 Communications, on Crisis Planning for Your Organization and How to Handle Vocal Detractors


Missy MacFarlane, Principal at B2 Communications, speaks with Doug Simon of D S Simon, at the PRSA Counselors Academy Conference, on how she advises her non-profit and trade association clients when it comes to crisis planning. First thing, establishing an open line of communication to volunteers and others involved is key.

Missy’s VlogViews:

“One trend we’re seeing with non-profits and trade associations, is that they’re volunteers.  They’re vocal supports until they’re vocal detractors. I think that’s something that a lot of trade associations and non-profits think about when they’re doing crisis planning. They need to communicate changes to their volunteers and the importance of them.”

“We believe everyone should be responded to, in some form or fashion.  Their reasons might be valid. They do deserve a response, especially if they’ve been a volunteer for a long time.”

“The information here at Counselor’s Academy has been hugely helpful.  I’m able to ask questions that I’m not able to ask of anyone else. I really want to be able to learn how to grow our agency in the right way, grow smartly and sustainably.”