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CEO Thought Leadership Series from Trade Show

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Mystery, Incentive, Laughter, Empowerment: M.I.L.E. Metrics for your Social Strategy

Steve Shenbaum, Founder and President of Game On Nation and PR News Social Media Conference’s keynote speaker, spoke with D S Simon’s Eric Wright to explain how his MILE principal can be applied to your social strategy.

M. Mystery

I. Incentive

L. Laughter

E. Empowerment

“Use the M.I.L.E. metrics, and before you send out a message on a social channel, make sure you have a balance of all four concepts represented.” – Steve Shenbaum