To Link To Post: http://bit.ly/kNK0Qf
Jamie Claudio of D S Simon Productions spoke to Michael O’Rourke, President of the International Awards Group and as such of New York Festivals, on hosting the 2011 World’s Best Advertising Awards. Michael shares how they organized the ceremony a bit differently in 2011 and why the re-organization was such a success.
Some of Michael’s VlogViews:
“We assembled a group of 32 Chief Creative Officers from every major network from around the world to judge the awards.”
“The nice thing about that is there has never been a jury with 32 Chief Creative Officers. We knew that in doing that it was going to do a lot for us just in terms of raising the bar in terms of creative standards. Not just improving who we are and what we award but from an industry perspective, how we can do a better job of really and truly recognizing the best work.”
“The opportunity for us to watch these folks in a room, some of the most brilliant minds in the industry, laugh about it, argue over it and plead their case for why a particular piece of work is worthy for an award. It’s been really inspiring to hear how these people really think.”