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Doug Simon, President and CEO of D S Simon Productions, spoke with Patrick Starzan, Vice President of Marketing for FunnyorDie.com at the #140Conf NYC on June 15, 2011. Patrick discusses how FunnyorDie went from a single video to multimedia comedic gold.
Some of Patrick’s VlogViews:
“Humor is definitely an important part of the brand and the tone of the brand. It is an extension of our brand when we’re tweeting and on Facebook and on Tumblr about what we write and how we write it. We take a lot of care in framing the copy and the posts to hopefully making people laugh.”
“I was brought in to help spread the word about FOD and they were looking for someone that had a good social media background, was what we call a ‘gritty marketer’ who didn’t need a budget, who knew how to leverage all these platforms that actually get the content out there and build these communities.”
“You don’t need to have a celebrity in your video to make a funny video. You need to have great writing and that’s really been the success and the backbone of FunnyorDie.”