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CEO Thought Leadership Series from Trade Show

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Paul Gillin – Closing the Trust Gap After the Media Collapse

President & CEO of D S Simon Productions spoke with Paul Gillin, author of The New Influencers, about the media collapse, closing the trust gap and whether a Starbucks employee should advise someone to buy Dunkin Donuts. This interview took place at the April PRSA Boston meeting, Social Media: Now Ready for Prime Time.

Some of Paul’s VlogViews: “The collapse of media is going to create chaos in the areas of trust because we won’t have those trusted institutions.” “Businesses have the ability to fill that gap by creating custom content tint their areas of expertise.” “One of the problems is, we don’t deputize our employees to give the best advice we deputize them to sell our products. We are learning that trust is about giving the best advice.

” Links: http://www.twitter.com/pgillin http://www.gillin.com/