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Keith Yamashita, Founder & Chairman of SYPartners, has assisted the top brands of the world, including IBM, celebrate their anniversaries. Yamashita spoke with Doug Simon, D S Simon, at The Corporate Anniversary Forum, and shared his tips for a successful anniversary and how you can apply his knowledge to your own campaign.
How to mobilize your company and culture around an anniversary:
1. If you are a CEO at the time of an anniversary, ask yourself, “What is the real condition of our company and what dimensions do we really need to change?”
2. From there, figure out which constituents really matter to your company.
3. Finally, ask yourself, “What are the sets of experiences that you’re going to have over the year that help the above constituents believe more deeply in what your company does in the world?”