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Jamie Claudio of D S Simon Productions spoke to Michael Schiferl, Executive Vice President and Director of Media Relations for Weber Shandwick, at the New York Festivals World’s Best Advertising Awards on May 5, 2011. Weber Shandwick was hired by the International Awards Group to promote the show.
Some of Michael’s VlogViews:
“It was interesting from a Public Relations perspective because what came through is the breakdown of the barriers. Not just within media, meaning digital or traditional but in ad agency versus PR versus digital versus direct marketing versus experiential. That’s kind of gone away; I think that the ad side of it sees this too and that a creative idea needs to play across all those things.”
“A lot of the award winners, which I’d encourage my fellow PR practitioners to go check out, had a lot of PR elements in it. They talked about how it was widely consumed by the earned media, how newspapers and television and digital and social media around the world took root with this campaigns and utilized them.”