Richard Edelman, President & CEO of Edelman, the world’s largest independent Public Relations firm, discusses the future or PR.
Richard Edelman’s Three Guiding Principles of PR:
1. We have to be a global enterprise. So we’ve made money in the United States and have consistently invested it outside so today we have fifty-one offices around the world.
2. Public relations is much more than media relations, in fact it’s about stakeholder connection.
3. Trust and transparency. We have to behave in a way so that stakeholders can count on our material as trustworthy and accurate.