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PRSA National President, Joseph Cohen, in conversation with Doug Simon, congratulates the New York chapter for its tremendous job raising the bar for the PR industry, how he plans for utilize his position to move the industry forward and what he still has planned for PRSA.
“Social media has helped to level the playing field between the disciplines. Now it’s less about having a seat; it’s about having a lead seat and really positioning PR to be a lead strategic discipline that is helping to drive strategy.”
“In the past we used to say that we would help our members be great professionals and how to think like a journalist; but now, in order to do this job at the highest level and to do it right, you need to be thinking like a CEO, CMO, publisher, and of course, like a journalist as well.”
“PRSA-NY does a really good job of educating its members and professionals in the area on how to succeed and grow in this environment, and that’s something that is directly reflective of the priorities we have at national, so the work that they do is great.”