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Pandora Founder and Chief Strategy Officer Tim Westergren discussed the benefits of listening to customer feedback and strategies for building your brand with D S Simon Productions Marketing Manager Mike Bako at the 2012 PRSA International Conference in San Francisco. For information or to register for the 2013 PRSA International Conference, please click here.
Tim Westergren’s VlogViews:
“You need a large amount of data to get meaningful data. We have a steady stream of data constantly flowing in. Data sometimes is like being on a fashion runway with a new jacket. People are constantly pointing out every zipper or button that they do not like. You are under a microscope but it is incredibly valuable.”
“One thing you need to be aware of with feedback is that there is a tendency for the power users to be the most vocal critics and if your interest is in creating and providing a service that has broad appeal ones person’s very strong opinion might not be applicable to the larger using audience.”
“Do not be swayed by the louder vocal minority, but listen and absorb so that you can get better and improve.”