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CEO Thought Leadership Series from Trade Show

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Rebecca Hall on the Campaign to Promote Mortgage Support for the Unemployed

To Link To Post: http://bit.ly/pgmy21

Doug Simon, President & CEO of D S Simon Productions, spoke with Rebecca Hall, Founder, President & CEO of Idea Hall (Disclosure: also a client), on their work together for Springboard and the federal mortgage assistance program being offered at HomeOwnership.org. Rebecca shares how they worked under deadline to spread the word across multiple mediums.

Some of Rebecca’s VlogViews:

“We’re dealing with such a diverse population and we really went through and figured out how do we reach them on TV news, how do we reach them on radio news shows, and lifestyle news shows, sports. We looked at print media, people who still read newspapers it really hits a great demographic, especially for this type of program. Also social media, we know that people are interacting so much on Facebook and LinkedIn and Twitter and we wanted to make sure that if you have a friend that is underemployed or still struggling with under employment that you could now have information to provide to them directly.”

“The media tour increased calls and traffic to the web site by more than 500%.”

“If you know someone who is unemployed or under employed and they are falling behind on their mortgage they should go to homeownership.org and apply for up to a $50,000 forgivable loan.”