Rick Clancy, SVP of Corporate Communications for Sony Electronics, discusses the trials and tribulations of blogging as a corporate communicator with Christine Deerin, Divisional VP, West Coast for D S Simon Productions. Recorded at the ebay & Ragan Communications Social Media Revolution Conference.
Some of Rick’s VlogViews: “Stay engaged with the news, what’s current, what’s topical…Committing yourself to sharing information, offering commentary and posting something at least once a week.”
“As a corporate communicator, getting involved with the blogosphere, I have got to put myself out there, I have to reflect my own opinion, obviously I represent the company’s interest….but I have to tell people what I think like or don’t like and that seems to be what generates a response.”
“The world is opening up. I think the future is going to be a lot more engagement, a lot more collaboration, more and more people blogging and sharing their comments. It will become almost a matter of routine.”