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CEO Thought Leadership Series from Trade Show

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RONN TOROSSIAN, CEO OF 5WPR AND AUTHOR OF “FOR IMMEDIATE RELEASE”, DISCUSSES BUILDING CLIENT BRANDS

To Link To Post: http://www.vlogviews.com/ronntorossian/

Doug Simon, President & CEO of D S Simon Productions, speaks with Ronn Torossian, CEO of 5WPR and author of “For Immediate Release”, about forming strategies for success in PR. 

Ronn’s VlogViews:

“Good Public Relations today means something different for every single client. Public Relations is about dialogue, it’s about controlling the conversation and influencing the conversation. For some clients it’s about getting them on the front page and for others it’s about keeping them off the front page.”

“First off, when brands are thinking about building their message, public relations is the most effective and cost effective way to build your brand…Secondly, in the media nobody cares if your basement is flooded, nobody cares if it’s you and your wife’s 25th year anniversary, the media often wants a story and they want it now. So if you’re in the media and the media calls you, make sure you respond quickly…The third thing I’ll tell you, the most powerful media in the world is really Google. The most powerful media in the world is really search engines. As much as one or two or three stories are important, know what the dialogue out there is being said about you.”