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CEO Thought Leadership Series from Trade Show

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Sandra Fathi, Affect Strategies

Sandra Fathi, President, Affect Strategies discusses microblogging and its role in communications. Recorded at Business Development Institute’s Real Time Communications Conference.

Some of Sandra’s VlogViews:

“For microblogging, a lot of people are just afraid to start. First thing is just listen, all of these tools are free. Join and start following other people and start listening to conversations and see how other people are using twitter.”

“I don’t think that there is a wrong way to use twitter. You need to understand what you want to get out of it. If you want this to be a vehicle for you to communicate with your customers, well what do your customers really want to know?”

Affect Strategies