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Doug Simon, President and CEO of D S Simon Productions speaks with Sarah Katz about her recent promotion to VP, Business Development. Sarah has been with the strategic video communications firm since 2007. Today she manages the growing sales team, helping develop and promote new service offerings and advising clients on campaigns and strategy.
“I’m really a facilitator between the different members of the sales team and our senior-level staffers to give them counsel on when to bring in different members for PRketing conversations, and offering more guidance as to what we can offer their clients, and how to get the support they need.”
“We’ve added a lot of new faces to the team—some industry veterans and some young people, as well. And it’s giving us a fresh perspective on what other services we can offer, as well as expanding our digital offerings.”
“In this transmedia environment, do clients want to be reaching out to traditional television reporters? Do they want to be online? If they are online, where do they want to be? Are we producing a completed video and pitching that? Are we pitching web interviews? There are so many different distributions outlets now. The key is identifying where consumers that they want to reach are, and counseling them on how to reach them.”