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CEO Thought Leadership Series from Trade Show

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SECOND TO NONE CAMPAIGN RAISES AWARENESS AND WINS AWARDS FOR AEROSPACE INDUSTRIES ASSOCIATION

To Link To Post: http://www.vlogviews.com/danstohr/

Doug Simon, President and CEO of D S Simon Productions, speaks with Dan Stohr, Coordinator of Communications and Planning  for the Aerospace Industries Association, about how he was able to educate the general public and our elected leaders about the importance of the aerospace and defense industry in the wake of budget cuts through the Second to None campaign.

Dan Stohr’s VLOG VIEWS:

“The campaign was designed to enlighten folks on what the impact would be to our economy, jobs in particular. The impact of federal spending is not greatly understood and our campaign was designed to bring greater attention to what then impacts were on Main Street and in everyday life.”

“Part of the goal to reach out to folks was through social media and that was a success. We were able to increase our Facebook following by close to 2,000% up to 35,000.”

“Social media channels are good to get out the the general public as opposed to an inside the beltway crowd. It was incumbent upon us to be creative in our approach.”