To Link To Post: http://www.vlogviews.com/rebaauslander/
DOUG SIMON, President & CEO of D S SIMON PRODUCTIONS spoke with Reba Auslander, Executive VP, Practice Chair at SharedVoice Public Relations about her firms Big Apple Award for their work with Kicks Kicking Cancer.
Reba on the success of the campaign and driving traffic to the Kids Kicking Cancer website:
“We went from 90,000 visitors to the Kids Kicking Cancer website to over 120,000 more visitors. So now it’s over 200,000.”
On how to target your message to a specific audience:
“Look at the audience you are trying to reach and how best to reach them.”
“What messages are you trying to get through? The messages are very important. That’s something from legacy Chamberlain that we hold very dear.”